Making Money On Our Book Sales
I know it sounds dumb. But, well, what can I say….. our goal was to get our book published. And WE DID! And we had a great signing party at the Pasadena Rose Bowl Press Box! We sold out! Cool! But now what? We tell everyone we know about our book and suggest they buy it! It’s the holiday season 2006, what a great gift idea or better yet, use one of the parties to host your holiday soiree! Our book was available online at AuthorHouse.com for $30.40 (where they got that weird number I’ll never understand!) And it was on sale at Amazon.com and Barnes and Noble for ah hem… $49.00. What???!!!! Yeah, that was the weirdness in the print on demand and mark up on each book required by Amazon and Barnes and Noble. Who was going to purchase this lowly little book for $49 smackaroos??!! No one! Well, we were wrong, a couple of really good friends did! Sigh….. On those book sales, we made a whopping $2.00. Remember, we made $4.00 on the books we sold on site and what was sold from the AuthorHouse website.
So once you tell your friends and family… now what? We hit the low hanging fruit and had saturated that market by the end of the holiday season. It was nice while it lasted. We went back to work, our families, our lives and looked forward to the royalty checks from our publisher that came out quarterly. Every once in a while, we would check our sales on line to see how we were doing… it was sad. Very sad…..