
Wall of Cereal Boxes Making Health Claims
Grandma recognizes it, it spoils, the ingredients are easy to understand and few in number. What about food products that make a health claim? Hmmmm. First thought… it is in a package… why? It is more likely to be processed if it is in a package…. and large corporations tend to have the “wherewithal to secure FDA-approved health claims, ” according to Pollen. And now the farmers are jumping on the bandwagon by touting the benefits of certain fruits and nuts! Well, yes, that is the whole point in consuming fresh foods…. they are full of antioxidants (of different varieties which is why you need to eat a variety of real food) so yes, studies are likely to find health benefits. That makes sense.
But the cranberry council and the prune council aren’t the ones we need to be especially careful of when listening to their health claims. It is the bold health claims made by companies selling foodlike products that we need to question. As we all need to remember, at one time margarine was touted as being healthier for us than pure butter! Oops! How many of us consumed globs of trans-fats assuming we were being healthy??
And watch out for the cereal aisle! High fiber, heart healthy Cocoa Puffs, Trix and Lucky Charms try to charm their way into our grocery basket and kids have caught on too! “Hey mom! My favorite cereal full of sugar is good for me see, it says so right on the box!” How is a mother to win this battle?
So be wary of radical claims that just don’t make sense. And next time we will discuss how to shop in store so you can avoid those confrontations with marketing slogans and your own common sense!






